Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles,
announced that the cumulative sales of the new WRX STI, launched July 2010,
reached around 2,400 units four months after sales started in Japan. This
result, achieved between 1st July and 31st October, is more than double
the initial sales forecast*1 of 1,200 units for the period.
Since its introduction in 1994, the WRX STI gained strong support from
thousands of enthusiastic customers and motorsports fans. Passionate WRX STI
drivers around the world praised Subaru's AWD extreme sports model as one that
provides total driving control and confidence. The 4-door sedan WRX STI model,
recently added to the line-up in response to the high market demand, has received
outstanding reviews for its superior driving performance. Domestic sales of this
model in the past four months approximated 1,800 units.
FHI today also announced that the WRX STI 4-door sedan model debuts in
"Gran Turismo 5", the most famous racing simulation video game for PlayStation®3
(release date: November 25th , 2010. Developed by Polyphony Digital Inc. and published
by Sony Computer Entertainment Inc*2).
FHI has engaged in a series of marketing and promotional activities around the WRX STI.
These include worldwide support of rally programs such as Group N, media advertising and
dedicated web content. FHI regards the featuring of the legendary WRX STI in the Gran
Turismo video game as an effective and entertaining way to raise awareness of the model
and to bring more people to the adrenaline-pumping WRX STI experience. Since the first
series was introduced into the world in 1997, "Gran Turismo" series*3 has been highly
popular not only among video game fans all over the world but also in the professional
racing drivers and automotive-related circles. The WRX STI continues to be featured in
the latest Gran Turismo series.
FHI translates the "true driver's car nature" of the WRX STI through marketing
activities that highlight Subaru's endless quest for ultimate confidence and "total
driving control". Through delivering advanced driving experience, FHI continues to
drive its sales in the world.